Sell Your Property with
Property North

Before your property goes online, the first step is understanding where it sits in the current market. A local market appraisal reviews recent comparable sales, active competition, buyer demand, land size, floor plan, condition, presentation and likely buyer response.

A market appraisal is not a formal valuation. It is practical selling advice designed to help you understand your likely selling range, campaign options and the best way to position the property.

You can start here: request a free property appraisal.

Some owners are ready to sell immediately. Others are still comparing options, checking value, deciding whether to buy first, lease the property, renovate or hold.

The best first step is to understand your position clearly. Property North can help you review likely sale value, current buyer demand, preparation work, timing and whether selling, leasing or holding is the better option for your situation.

The strongest selling strategy is not always about naming the highest possible price at the start. If the price is too tight, it can reduce enquiry and limit competition before the campaign has momentum.

Depending on the property, the campaign may suit an Offers From, All Offers Presented, Make an Offer or direct price strategy. The right method should create enquiry, encourage inspections and leave room for the market to show where the ceiling sits.

The aim is not just to be listed. The aim is to create enough competition for buyers to act.

Presentation affects buyer confidence. Before photography, the home should be clean, open, practical and easy for buyers to understand.

Key preparation items may include cleaning windows and mirrors, checking light globes, clearing benches, tidying bedrooms, removing cars from the driveway, hiding bins and hoses, trimming gardens and presenting outdoor areas neatly.

If the property needs repairs or improvements, the focus should be on work that supports buyer confidence and final result, not unnecessary spending.

Once the property is prepared, the marketing should be built around the home’s strongest features, likely buyer audience and local position.

This may include professional photography, floor plan, virtual tour, portal advertising, social media promotion, buyer database promotion, signage, open homes and direct buyer follow-up.

Strong marketing is not only about exposure. It is about making the property easy to understand, easy to inspect and hard for the right buyers to ignore.

Once the campaign assets are ready, the property is launched online and promoted to active buyers. Inspection structure then becomes important.

Depending on the property and campaign strategy, this may include a mid-week viewing, weekend home open, private inspections or controlled buyer access by approval.

The goal is to create momentum, protect the seller’s time and keep serious buyers engaged.

The highest price is not always the strongest offer. Buyer finance, deposit, settlement date, building and pest conditions, sale clauses, special conditions and readiness to proceed all matter.

Property North helps sellers compare the full position so they can make a clear decision, not just react to the headline number.

When an offer is received, it should be presented clearly and discussed properly. If more than one buyer is interested, the negotiation process should be handled calmly and strategically.

The right negotiation should protect the seller’s position, create fair competition and reduce avoidable risk around finance, settlement and special conditions.

Once a seller accepts a contract, the property is under offer. If the contract is subject to finance, the buyer’s lender works through the approval process. If building and pest inspections are included, access is arranged within the agreed timeframes.

This stage is about keeping the sale moving, tracking key dates and communicating clearly with the seller, buyer, settlement agents and any other relevant parties.

Before settlement, the buyer is usually entitled to a final inspection. This is commonly completed around 5 to 7 days before settlement and allows the buyer to confirm the property is in the expected condition.

Settlement is completed by the appointed settlement agents. Once written confirmation is received, the property officially changes hands and key handover can be completed as agreed.

If the property is tenanted, the selling strategy needs to account for access, notice periods, lease terms, buyer expectations and whether vacant possession may be required.

A tenanted campaign should be planned carefully so the property can be shown properly, the tenant relationship is managed professionally and the seller understands how the lease may affect buyer demand.

Property North also provides local property management support for owners who are deciding whether to sell, lease or hold. You can view our management service here: property management.

Property North’s sales fee is 1.65% including GST, payable on settlement. This gives sellers a clear fee structure without making the process complicated.

The selling campaign may include professional photography, floor plan, property copy, portal advertising, social media promotion, database marketing, open home management, buyer follow-up, offer presentation and settlement support.

The fee should be considered alongside strategy, communication, buyer handling and the final result, not as a standalone number.

Property North helps homeowners sell across Banksia Grove, Tapping, Ashby, Sinagra, Carramar and Joondalup.

If you are planning to sell, the best starting point is a direct conversation about the property, the likely buyer pool, current competition and the campaign structure that gives the home the strongest chance of competing well.